479 Sammon Ave
Toronto, Ontario
M4J 2B3
We work with our client to gain insight into their brand, their competition and most importantly their consumers. We use this information to add greater focus to the project, defining possibilities and limitations before anything is designed.
We develop visual directions for the project, illustrating features and details. We explore component layout and possible fabrication processes through a wide variety of design concepts and solutions.
We define final component layout and product details, fine-tuning the look and feel and addressing manufacturing issues in greater detail. We make iterative prototypes to further validate the design directions.
We ensure that the design makes an exact transition from concept to reality by creating detailed design and engineering files. Depending on our client’s requirements we will oversee sourcing and managing of vendors to ensure the product launches on time and on budget.
2007
ICOGRADA.com (International Council of Graphic Design Associations) - Life In The Woods logo featured
2005
Worldwide Identity by Robert Peters
Life In The Woods brand identity featured
2002
I.D. Magazine Annual Design Review
Design Distinction Award in Concepts for the MIBRO Bit Binder
Salone Internazionale del Mobile
Dual rocking chair concept exhibited by Designboom at Sotheby's Milan
2001
MIBRO Bit Binder concept exhibited at the the Design Exchange in Toronto
1999
I.D. Magazine Annual Design Review
Honorable Mention in Equipment for the Rheodyne LabPRO column selector
1997
Business Week IDEA Awards
Bronze Award in Business / Equipment
Global Village PowerPort Platinum Pro
I.D. Magazine Annual Design Review
Honorable Mention in Equipment for the Global Village PowerPort Platinum Pro
International Design Yearbook 12 - edited by Philippe Starck, Farallon Netopia and Global Village PowerPort Platinum Pro featured
• Design Research
• Industrial Design
• CAD Surfacing
• Prototyping
• OEM Liaison
• Brand Identity
• Brand Communications
• Packaging
• Illustration
Ross + Doell was established on September 11, 2001 by Alex Ross and Mike Doell. From the outset we have believed that design can help bridge the gap between companies and their consumers. To accomplish this we have stayed a small, versatile studio, one that responds quickly and effectively to our clients.
Both Alex and Mike studied industrial design at the Ontario College of Art and Design in Toronto. Alex pursued post-graduate studies at Art Center(Europe) in La Tour de Peilz Switzerland before migrating to San Francisco. While there, he worked for the design consultancies Lunar Design and Taylor and Chu Industrial Design on projects for brands including HP, Abbott Laboratories and Mitsubishi. Mike worked for the Ontario Rehabilitation Technology Consortium designing seating products for children with special needs before moving to Hetherington Welch Design (HWD). At HWD, Mike developed products for clients such as Motorola, MDS Nordion and Scientific Atlanta. Additionally, Mike has designed OEM automotive products for brands such as Toyota, GM and Nissan.
Ross + Doell employs a flexible approach to design that balances innovative ideas with the realities of business and manufacturing. We adjust our process to fit each individual project whether a product, packaging or communications. Our process is based on a framework of Preparation, Exploration, Refinement and Production.
